YouTube is making its long expected foray into live streaming by launching an experimental trial with four new media partners. The new live streaming platform will be previewed in a two-day trial beginning Monday, but is expected to later grow considerably across the Google Inc-owned website. Four YouTube partners will participate: the celebrity-focused Young Hollywood; the online television outlet Next New Networks; the how-to guide Howcast; and Rocketboom, the Internet culture vlog. For the last two years, YouTube has offered numerous events live, including a U2 concert, cricket matches in India
But for all of those events, YouTube relied on third-party technology to enable the live webcasts. YouTube, though, is far from the first company to step into the streaming video space. Startups such as Ustream.tv, Justin.tv and Livestream have already established themselves.
Ustream is the current leader in live video, with 3.2 million unique viewers in July. But Google video sites, which are primarily driven by YouTube, drew 143.2 million unique visitors in July, according to ComScore.
"Any time you can bring your viewers into a broadcast _ like making a shout-out to someone who left a comment _ the audience really gets excited about that, on YouTube in particular," said D'Emilio. "It breaks down any kind of wall between the people on camera and the people who are watching."
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